Fire Chiefs Leadership Seminar

December 8 — 9, 2021

Universal City, CA

Register Now

This seminar contains programs designed to appeal to fire services leaders including, but not limited to, fire chiefs, chief officers, and union leadership. Presenters and topics have been selected to deliver challenging leadership topics such as succession planning, labor relations, emergency response, late-breaking changes in EMS, and more.

Registration

Full Registration Includes:

  • electronic access to all program materials 
  • admission to all educational sessions 
  • admission to the Wednesday lunch, Wednesday evening reception, and Thursday breakfast.
Online Registration (credit card) – Register Now 
Mail-in Registration (pay by check) - contact Megan Dunn to request a registration form.

Full Conference Registration Fees

City Staff/Officials $350 
Company/Consultant/League Partner/All Others $670 
Non-member City $1350 
Guest/Spouse Reception Only Registration (Wednesday) $50 

 

The guest/spouse fee is restricted to persons who are not city or public officials, are not related to any League Partner or sponsor, and would have no professional reason to attend the conference. It includes admission to Wednesday’s networking reception only. There is no refund for the cancellation of a guest/spouse registration. It is not advisable to use city funds to register a guest/spouse. 

Refund Policy:

Advance registrants unable to attend will receive a refund of rate paid, minus a $75 processing charge, only when a written request is submitted to Megan Dunn, and received on or before November 30. Refunds will not be available after this date. If you are unable to attend, you may substitute a colleague for your entire registration.
Hotel and Travel

A limited number of hotel rooms are available at a reduced rate for conference attendees. The discounted hotel rate cut-off is Tuesday, November 16, 2021. Hotels are subject to sell out prior to the deadline – reserve early! 

STEP ONE: Register for the Conference

STEP TWO: Book a hotel room

Once registration is complete, you will receive a confirmation e-mail directing you to the group housing reservations page.

Sheraton Universal Hotel 
333 Universal Hollywood Drive
Universal City, CA 91608

Group Hotel Rate (per night): $199– Single/Double Occupancy (plus tax and fees)

Hotel Changes or Cancellations

Hotel reservation changes, date modifications, early check-out, or cancellations must be made directly through the hotel. Please note that after Tuesday, November 16, 2021 has passed, you may incur a financial penalty and minimum one-night room charge or attrition fees. 

PLEASE NOTE: The information you provide to Cal Cities when registering for a Cal Cities conference or meeting may be shared with the conference or meeting hotel(s). The hotel(s) will also share with Cal Cities the information you provide to the hotel(s) when you make your hotel reservation for the conference or meeting. The information shared between Cal Cities and the hotel(s) will be limited to your first name, last name and dates/length of stay in the hotel.

CAUTION! You must be registered for the conference prior to booking a hotel room. Do not make a hotel reservation unless you are sure it is needed. Your city/company will be financially responsible for all cancellation/attrition fees. If you are making hotel reservations for others, please confirm with each individual, in advance, that they actually need hotel accommodations and intend to use them on the dates you are reserving.

Parking and Transportation

Discounted Daily Parking: $14*
Discounted Self- Parking (per night): $29*
Discounted Valet Parking (per night): $45*
*Subject to availability and to change

Sheraton Universal Hotel offers an ideal location by the highway, next to the entrance to Universal Studios Hollywood. 

Nearby airports include:
Los Angeles International Airport (24 miles)
Hollywood Burbank Airport (4.9 miles)

Use the nearby Universal City metro stop on the Red Line to easily reach other Los Angeles attractions, including the Walk of Fame, the Hollywood Bowl, and Grauman's Chinese Theatre.
    Schedules and Sessions

    Program at a Glance

    As of August 31, 2021 (subject to change)

     Wednesday, December 8

    8 a.m. - 5:30 p.m.  Registration Open 
    8:30 a.m. - 9 a.m. Fire Chiefs Department Business Meeting
    9 a.m. - 10:15 a.m.  Opening General Session
    10:15 a.m. – 10:45 a.m. Extended Break and Visit with Sponsors
    10:45 a.m. – 12 p.m. General Session
    12 p.m. – 1 p.m. Networking Luncheon
    1 p.m. - 1:30 p.m. Extended Break and Visit with Sponsors
    1:30 p.m. – 2:45 p.m. General Session
    2:45 p.m. – 3:15 p.m. Extended Break and Visit with Sponsors
    3:15 p.m. – 4:30 p.m. General Session
    4:30 p.m. – 5:30 p.m. Visit with Sponsors
    5:30 p.m. – 6:30 p.m. Joint Networking Reception (held with the attendees of the City Clerks New Law and Elections Seminar)

    Thursday, December 9

    8 a.m. - 12 p.m.  Registration Open 
    8 a.m. Breakfast Served
    8:30 a.m. – 10 a.m. Set-Up of Successful Leadership
    10:15 a.m. – 11:30 a.m. Closing General Session
    Explore Previous Seminars




    Speaker Center

    In the Speaker Center, you can find resources for all speaker-related details including deadlines, audiovisual requests, presentation submission directions, panelist agreements, and key event contacts. 

    Agreements and Presentation Submissions
    Below are key presenter deadlines and a link to the Speakers Agreement. Please read and complete the required fields to acknowledge your acceptance of the League of California Cities’ presenter guidelines. Providing your digital signature allows Cal Cities to move forward in planning and promoting your session, as well as publish your name and affiliation on our website and in marketing materials. Your contact information will remain strictly confidential.

    Should you have any questions, please contact the education department.

    Important deadlines 

    Today: Complete the Speakers Agreement and note any specific audiovisual requests. 

    November 16: Register for the seminar and book a hotel room if you would like to attend other seminar sessions.

    August - November: Meet with the other speakers / moderator of the session about the details of your session. You will want to make sure everyone involved in the session knows what information each panelist will cover, work out the order of speakers, decide how you will handle speaker introductions, and coordinate your PowerPoint presentation.

    November 29: Submit your final presentation to Cal Cities via the presentation submission page.

    Presentation Guidelines

    Our goal is to provide exceptional educational experiences, networking opportunities, and innovative tools that will make attendees and their cities more successful. Studies show that adults learn best when they are actively involved in the process rather than passively listening or watching. Most seminar attendees are knowledgeable about the subject, and therefore are interested in hearing what others know and what their experiences have been. Accordingly, we urge you to plan your presentation with these suggestions in mind.

    The most common complaints on session evaluations from prior seminars are:

    • "The presentation was a 'sales' pitch for a particular product or service."
    • "I couldn't read the slides."
    • "One speaker took so much time that the others were not able to give their full presentations."
    • "I'd like more practical knowledge."

    Please consider the following as you prepare for your presentation:

    • Relevant content for experienced audiences that stretches thinking and provides new approaches.
    • Content that is delivered in an engaging way and draws on the experience of the attendees.
    • Examples and case studies of real success (and successful failures).
    • Try to add stories, anecdotes, testimonials, or demonstrations that emphasize your point. We all remember a good story, and thus more easily the lesson with it.
    • Provide tools and information that the audience can implement.
    • If there are other speakers in your session, coordinate with them in advance to decide your speaking order and ensure that all presentations fit into the assigned time allotment. If you do not have the contact information for your co-presenters, please contact us at education@cacities.org.
    • Selling from the podium creates conflict of interest problems. Education sessions at the Fire Chiefs Leadership Seminar should never be an advertisement. Therefore, presentations may not include any commercialism for specific products or consulting services.

    Submitting Your Session Materials

    Presentation materials are an important element of Cal Cities educational programs. Please submit your presentation in either a Microsoft-friendly format or as a .pdf file no later than Monday, November 29. Session materials can be submitted through our website starting in early November. It is Cal Cities' goal to make a positive impact on the environment by integrating environmental considerations into all seminars.

    Some things to keep in mind are:

    • When naming your session materials, please use your session title. For example: "YourSessionTitle"
    • If your session group has created multiple presentations, please combine all presentations into one document before submitting to us, in the order the presenters are speaking.

    Please contact the education department with any questions, concerns, or assistance needs you may have.

    Submit your presentation here.


    Session Layout and Structure

    The League of California Cities encourages our presenters to use the most engaging and educational platform possible when speaking at the Fire Chiefs Leadership Seminar. We recognize that each session has a unique format and presentation style based on the preferences of the speaker(s) and content being presented, but the following three examples are provided as a general guideline in planning your session.

    Panel Discussions: 75 minutes, with up to 3 speakers

    Presider (5 minutes)     

    • Welcome
    • Frame session
    • Introduce speakers

    Speaker(s) #1, #2 and #3 (20 minutes)   

    • Summary of relevant experience
    • Learning objectives
    • Core session content
    • Summary of key points

    Presider (10 minutes)   

    • Facilitate Q&A
    • Final comments

    Concurrent Session: 75 minutes, 1 speaker

    Presider (5 minutes)     

    • Welcome
    • Frame session
    • Introduce speaker

    Speaker #1 (60 minutes)            

    • Summary of relevant experience
    • Learning objectives
    • Core session content
    • Summary of key points

    Presider (10 minutes)   

    • Facilitate Q&A
    • Final comments

    Speed Sessions: 20 minutes

    Speaker #1 (15 minutes)            

    • Self-Introduction
    • Frame session
    • Fun and engaging presentation

    Final Thoughts (5 minutes)        

    • Facilitate Q&A
    • Final comments

    As a reminder, sessions may not include any product/service demonstrations or commercial presentations for specific products or consulting services. Please contact the education department with any questions, concerns or assistance needs you may have.