Support the League of California Cities' mission and reach valuable, niche audiences from across the Golden State by becoming a Cal Cities event sponsor or vendor! Benefits range from inclusion in robust print and digital pre-conference marketing campaigns and access to post-conference attendee lists to discounts on mailing lists, and more.


Annual Conference and Expo

The Cal Cities Annual Conference and Expo is the premier event in California that connects you and your organization with an estimated 2,000 attendees to showcase your unique business expertise. Your audience will include council members, city managers, and other influential decision makers from finance, parks and recreation, public works, planning, fire and police departments.

Questions? Contact Amy Wade, Sponsorships and Exposition Sales Manager.


Annual Conference and Expo Exhibitor Resources

Booth Space Package Details

Pricing per 10 x 10 Booth*

  • $2100 Corporate
  • $1500 Non-Profit

* Can purchase multiple booth spaces

Booth Space Details

  • Expo hours: Wednesday, September 7, 5:00 - 7:00 p.m. and Thursday, September 8, 9:00 a.m. - 3:00 p.m.
  • Move-in: Details TBA
  • Standard 8' back drape and 3' side draped rails.
  • 11" x 17" company name and booth number signage.
  • Four Expo-only badges per 10' x 10' booth; additional badges $125 each.
  • Opportunity to include company videos, photos, logos, and social media links on the web-based expo floor plan.
  • 25% discount on mailing list from League member database (10,000 contacts with name/title/city).
  • 15% discount to all exhibitors who advertise in August and September on the Western City magazine website*
  • Host city reception during Expo Hall grand opening.
  • Carpet, tables, chairs, and electrical can be ordered separately through the exhibitor service manual. These items are not included.

Our Commitment to You

  • Company name included in pre-conference marketing*
  • Company name, booth location, and URL included in conference program and/or mobile app*
  • Company name and booth number to appear on conference signage
  • Company name included in September show issue of Western City magazine*
  • Company name, description, and booth location published in the online search from the League’s expo homepage
  • Post-conference list of attendees that includes name, title, and city (attendees must “opt-in”).
  • Western City website advertising opportunities include run of site ads on the homepage and landing pages, and specialized ad placements on article pages and the popular job board. For details on ad placement view the rate card. (Exclusive placement options are limited; contact the Western City ad manager for availability).

* Deadlines apply

Booth Space Assignments
Exhibitors who sign up and provide their deposit before July 1, 2022, will participate in the booth space drawing for priority booth placement. During the sign-up process, you will be asked for your top four preferred booth spaces. If your requested spaces are not available, Cal Cities staff will reach out to request new preferences.

The Annual Conference and Expo booth space drawing will take place beginning the week of June 20, 2022. Final booth space confirmations will be received by July 1, 2022.

The order of the booth space drawing is based on the following criteria in the following order:

  • Premier League Partners
  • Number of past years exhibiting with Cal Cities
  • Date/time application was submitted
Exhibitors who sign up after July 1, 2022 will choose their booth space while registering.
Exhibit Rules, Regulations, and Guidelines
All exhibitors agree to the Terms and Conditions during the sign up process.
Future Conference Dates

2023 Annual Conference and Expo
Sacramento, September 20-22

2024 Annual Conference and Expo
Long Beach, October 16-18


Public Works Officers Institute and Expo

The Public Works Officers Institute and Expo is the premier educational conference for city and county public works directors, assistant directors, city/county engineers, and their staff. Connect directly with attendees during this unique and highly targeted event. Scheduled for March 23-25, 2022, at the Portola Hotel in Monterey, the Expo attracts an estimated 250 attendees. Exhibit sales will open in January 2022.  

For questions, contact Amy Wade, Associate Manager, Expositions.

Expo floor



Contact Staff

Amy Wade
Associate Manager, Expositions Sales and Event Sponsors
916-658-8237 ext. 8237