Introducing a “brand" new look for the League of California Cities

We’re excited to reveal a new brand identity, which includes a new logo, a diverse color palette, and a dynamic website that represent the unique characteristics and common interests of the state’s 482 cities.  

The League of California Cities has been the voice of cities and towns throughout California since 1898. For more than a century, Cal Cities has continued to evolve to keep pace with a changing world and evolving cities, to amplify their voices and enhance the quality of life for all Californians.

The Cal Cities brand has evolved to reflect the diverse mosaic of Golden State’s cities, which come together as a unified block to promote and protect their common interests in the state and national capitols, with the ultimate goal of creating communities that thrive.

“We are thrilled to launch the new vibrant image of Cal Cities, infusing pride and energy into all that we do to support and strengthen California cities," said Cal Cities President and El Centro Mayor Cheryl Viegas Walker. “This fresh, inspiring face of Cal Cities conveys our commitment to be the leading voice for California cities through advocacy and education.”

The rebranding initiative is embedded in one of the six goals outlined in the organization’s 2018-2021 Strategic Growth Plan — to raise the visibility of Cal Cities as the preeminent voice for cities in the state. The public evolution of the rebranding took place over the past six months, with the reveal of a new, shortened name in December, “Cal Cities,” and the launch of a new website just last week.

Cal Cities is dedicated to providing cities with tools, resources, and information in an accessible and effective manner. The newly branded website is designed to make it easier for city officials and the public to find the valuable resources and information that Cal Cities generates and curates for city leaders.

“While the Cal Cities brand and website may be new, our commitment to advancing city priorities dates back more than 120 years,” said Cal Cities Executive Director and CEO Carolyn Coleman. “Our new brand is centered on this unwavering commitment.”

The vibrant new Cal Cities logo is comprised of a rhombus, with different colors that come together and form a block behind the state of California. This symbolizes that no matter how different cities and their viewpoints are, we come together as one block, one voice to represent the common interest of California cities.

Cal Cities’ strength comes from the diversity of our cities and that strength becomes stronger when city voices speak as one.

Watch the Cal Cities new brand launch video and visit our newly designed website at www.calcities.org for more information. And connect with us on our newly rebranded social media channels on Twitter, Facebook, Instagram, LinkedIn, and YouTube.